Communications industry

 Today, customers have more choices and louder voices when it comes to communication service providers. They increasingly view communications service providers as commodities, and the industry is learning that they need to step up to attract and retain customers.

This is according to the latest communications industry report from Salesforce. To help providers understand how customer expectations have evolved and what's required to succeed amidst the changing industry landscape, Salesforce surveyed 500 industry leaders and 6,000 customers for its 2022 Trends in the Communications Industry

Communication providers are investing in network modernization

As more of our personal and professional lives move online, it's imperative that providers meet business and consumer needs for greater bandwidth with faster throughput, lower latency, and improved reliability. This means investments in 5G and fiber connectivity. Customers will pay more for 5G. Communications service providers have had a difficult time communicating the value of 5G and as a result, many customers are still unsure as to the opportunities it provides. Salesforce research found only 44% of respondents were "very familiar" or "extremely familiar" with 5G technology. However, 67% of respondents said they would be willing to pay more for 5G. In addition, research indicates that 5G infrastructure will open B2B opportunities inside and outside of the industry by enticing partnerships and bundling opportunities across multiple industries.

International Conference on Communications and Media Studies 1st Edition COMMS | 23-24 Jan 2023 | Delhi, India

Communications Industry Visit: https://communications-conferences.sciencefather.com/

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