Nuances of news and media

Both Journalism and mass media are different means of dissemination of information. Well, in a longitudinal spectrum, one comes before the other. It is said that journalism is the first draft of history. If mass media is the activity of dispersing news, journalism is concerned with collection and dissemination of news through the print media as well as the electronic media. This involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items. Journalism includes investigating, analysing and reporting local as well as world events, trends, current affairs, and so on.

Journalism is more about informing people about something meaningful. It is more predictable in its approach in which the emphasis is on information and facts. But on the other hand, as the name suggests, mass media is all about disseminating information to the masses at local, national or international levels with or without a necessary intent. Journalism gravitates towards news reporting for newspapers, magazines or television, while mass media involves journalism too. There’s a difference between the two as mass media is not a part of journalism but journalism is a part of mass media. There are the whole lot of things in mass media like radio jockeying, anchoring, content writing, disc jockey, video jockey, photography, cinematography, direction, scripting, advertising, corporate communications and so on.
Simply put, mass communication is about relaying information to the general public in mass at one specific time, whereas journalism is about conveying information on different topics to the literate public on different occasions.

Course Content

Normally, it is a three year course spread across 6 semesters. In the first semester, you will study about introduction to communication, media and journalism, Indian social system followed by the theory of communication, applications of computer in media, state politic and constitution and writing for media. In third semester the course content will include the media laws and ethics, media management, folk media and cyber media. Fourth semester will be about the development and communication, design and graphics, fundamentals of economics an Indian economy and national and international affairs. In the fifth semester, you will study about the introduction of public relations and advertising, tribal communication, communication research. In the last semester the focus will be on radio and television journalism and value education.

Bachelors of Mass media is also a 3 year course spread across 6 consecutive semesters. In the first semester you will study about effective communication skills, fundamentals of mass communication, introduction to computers, introduction to sociology and economics. In the second semester you will study about political concepts and Indian political systems, principles of marketing, principle of management and introduction of literature in English. In third semester the course content will be only be focusing on the introduction of advertising, journalism, public relations, media studies, culture studies and creative writing. In the fourth semester you will study mass media research, organisational behaviour, understanding cinema, radio and television, advance computers, print production and photography and advertising. In the fifth semester, you will study about advertising in contemporary society, copywriting, brand building, reporting, media planning, niche and magazine journalism, and consumer behaviour. In the last semester you will be studying the advertising and marketing research, legal environment and advertising ethics, contemporary issues, journalism, press laws and ethics, broadcast journalism and internet issue in the global media.
To summarise, Journalism mainly involves the components of political science, economics, communication theory, history of journalism and research methodology. It aims to acquaint students with the social facts, theoretical frameworks and role of the media as a mediating agency.Journalism is a more focussed study dealing with collection of information, sifting through it and researching. BJMC course helps you to acquire theoretical and practical information on various areas related to journalism and mass communication. Bachelors in Mass Media is a broader field focussed on socio political and legal environment and its impact on media and includes a fusion of photography, filmmaking, journalism, advertising, public relations, content writing, etc.
Institute Scape :
* Lady Shri Ram College for Women, University of Delhi offering an Hons program in Journalism.
* Delhi College of Arts and Commerce, University of Delhi offering Hons program in Journalism.
* Madras Christian College, offering BA Journalism
* International Institute of Media and Communication, Kolkata
* School of Communication, Manipal university,offering Bachelor of Arts in Journalism and Communication),
* Amity School of Communications, offering Bachelor of Journalism and Mass Communication.
* Ramnarain Ruia College, University of Mumbai, offering Bachelor of Mass Media (BMM) Indraprastha College for Women, University of Delhi, offering Bachelor in Mass Media and Mass Communication
* KC College of Arts, Science and Commerce, University of Mumbai, offering Bachelor of Mass Media
* Department of Media Studies, Christ University, Bangalore offering BA in Journalism, Psychology, English and BA in Communication & Media, English, Psychology.


4th Edition COMMS | 27-28 April 2023 | London, United Kingdom.

 Nuances of news and media 

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Communication Platform

Key Takeaway:

           By component, in 2022, the communication platform as a service market was dominated by the solution component segment due to its improved functions.

          By organization size, the large enterprise segment dominated the largest market share in the organization size segment and accounted for the largest revenue share in the communication platform as a service market in 2022.
          By end-user, the IT & Telecom segment dominated the largest market share in end-user analysis
In 2022, North America dominated the market with the highest revenue share of 32%.
APAC is expected to grow at a greater pace owing to the expansion of end-use industries like retail, e-commerce, and IT & telecom.


Factors Affecting the Growth of the Communication Platform As a Service Industry

     There are several factors that are affecting the growth of communication platforms as a service industry. These include:Increased Demand for Cloud-Based Communication Services: Cloud-based communication services have seen a rise in popularity due to their scalability, flexibility as well as cost efficiency. As a result, there is now an increasing demand for these cloud-based offerings propelling growth within the CaaS industry.
    The emergence of New Technologies: The advent of cutting-edge technologies such as 5G, artificial intelligence (AI), and the Internet of Things (IoT) presents communication service providers with an extraordinary opportunity to offer cutting-edge services to their customers.
    Growth of Remote Work and Virtual Collaboration: The COVID-19 pandemic has hastened the trend toward remote work and virtual collaboration leading to an increase in demand for communication services that enable these modes of employment.
    Increasing Need for Communication Security: With the increasing use of digital communication channels, there is an increasing need for security measures to safeguard sensitive information against cyber threats. CPaaS providers are responding by offering more secure communication services in order to provide data safety.
    Growing Awareness of CPaaS Benefits: As more businesses and organizations recognize the advantages of CPaaS, such as cost savings, scalability, and ease of use, demand for these services is expected to continue increasing in upcoming years.

Market Growth

The growth of the CPaaS market can be attributed to several factors including increasing adoption of cloud-based communication services, technological advancements, remote work/virtual collaboration trends, and communication security requirements. Additionally, the growing demand for video conferencing, collaboration tools, and unified communication solutions is fuelling the expansion of the CaaS market. The CPaaS market is expected to experience steady growth over the coming years as businesses and organizations increasingly adopt cloud-based communication services and new technologies become accessible to all businesses (Large enterprises and SEMs). This expansion presents communication service providers with numerous opportunities to offer cutting-edge services and solutions to their customers.

Regional Analysis

North America led the global communication platform as a service market with a market share of 32% in 2022 and is forecast to experience a CAGR of 29.2% over the forecast period. In this region, the advisement of technology infrastructures and many tech-savvy businesses are early adopters of CPaaS. Factors such as its high level of research & development (R&D), established telecom market, and presence of many CPaaS businesses all add to its attractiveness. Furthermore, Asia Pacific is experiencing a rise in advanced technological infrastructure that will fuel market expansion. Asia Pacific is expected to experience a CAGR of 34.1% during the forecast period because of the growth of end-use industries like retail, e-commerce, and IT & telecom.

Scope of the Report

Report Attribute Details
Market Value (2022) US$ 10.9 billion
Market Size (2032) US$ 121 billion
CAGR (from 2023 to 2032) 28%
North-America Revenue Share 32%
Historic Period 2016 to 2022
Base Year 2022
Forecast Year 2023 to 2032

Market Drivers

CPaaS providers offer a suite of services such as messaging, voice, and video communication that enable individuals and businesses to stay in touch in real-time. Due to the rapid developments in digital technologies people are seeking faster, more convenient, and more efficient ways of communication. Cloud-based communication services have become increasingly popular due to their flexibility, scalability, and cost-effectiveness. CPaaS providers offer cloud-based communication solutions that can be easily integrated with existing systems and applications, making it easier for businesses to meet communication needs. CPaaS providers provide application programming interfaces (APIs) that enable developers to easily incorporate communication services into their applications. Businesses now can add real-time communication capabilities without needing to invest in infrastructure upgrades.

Market Restraints

Real-time communication services can be vulnerable to security breaches and data leaks which could tarnish a business's reputation and result in financial losses. CPaaS providers' need to guarantee their communication services are secure and meet regulatory compliance requirements is not an easy task. Integrating communication services into existing applications and systems necessitates expertise and time; Some businesses might even have trouble seamlessly integrating existing systems and CPaaS offerings. Different CPaaS providers employ various APIs and protocols that may restrict interoperability between their services, making switching between providers or using multiple providers challenging for businesses. Real-time communication relies on internet connectivity that may be unpredictable or subject to downtime; businesses must have contingency plans in place so communication remains uninterrupted in case of internet outages.

Market Opportunities

CPaaS providers have the opportunity to expand into sectors such as finance, healthcare, and education. These industries have particular communication needs that CPaaS solutions can address through telehealth, remote learning, and financial transactions. CPaaS providers can seamlessly integrate their communication services with cutting-edge technologies like artificial intelligence (AI), IoT, and blockchain, giving businesses the power to improve efficiency and automate their communication processes. CPaaS providers can collaborate with other businesses such as system integrators, software vendors, and telecommunications service providers. Through partnerships, CPaaS providers are able to expand their customer base and access new markets. Furthermore, they innovate in user experience by offering features like chatbots, interactive vocal response (IVR) systems, and video conferencing - which increase engagement levels among users and ultimately result in higher adoption rates and customer loyalty.

Report Segmentation of the Communication Platform As a Service Market

Component Insight

The global communication platform as a service market is divided into solution and service components with the former projected to have the highest CAGR of 26.7% over the forecast period. In 2022, the solution component segment dominated the market with a market share of 86.4%. The solution segment is further divided into message, voice, and video. This segment's growth can be attributed to its enhanced programmable video capabilities that promote more humanized digital interactions. Furthermore, built-in video with APIs to integrate workflow will be a major element of CPaaS's overall value proposition. In 2022, the service sector is predicted to experience a compound annual growth rate of 34.3%, services are separated into managed services and professional services. Banks and other financial institutions are using conversational AI platforms with APIs to automate customer service interactions.

Organization Size Insight

By organization size, the market is further divided into large enterprises and small and medium-sized enterprises (SMEs). Large enterprises will be the most lucrative segment in the global communication platform as a service market accounting for 57.3% of the total market share with an expected CAGR of 25.3% during the projected period. The rapidly escalating digital engagement with customers is expected to drive the demand for communication platform-as-a-service in large industries. Companies invest in IT systems to enhance customer service on digital platforms, this factor can boost the market growth of CPaaS. The small and medium enterprises segment is projected to experience a CAGR of 31.6% during the forecast period due to increasing technology adoption among these SEMs.

End User Insight

According to end-user, the market is divided into BFSI, IT & Telecom, Retail & E-commerce, Transportation & Logistics, Travel & Hospitality, and Other End Users. IT & Telecom is expected to be the most lucrative segment in the global communication platform as a service market with a revenue share of 20.6% in 2022 and a projected CAGR of 29.3% between 2023-2031 due to being one of the early adopters of communication solutions and continuing its expansion within this industry to maintain customer engagement. Travel & hospitality will experience higher expansion with a CAGR of 31.2% from 2022-2031 due to rising demands for higher customer service levels within this segment.

4th Edition COMMS | 27-28 April 2023 | London, United Kingdom. 

Communication Platform 

 Visit: …https://communications-conferences.sciencefather.com 

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Discover the power of the media at a World Top 100 university

When political turmoil caused social unrest in her home country of Thailand, Punsita Ritthikarn discovered her calling: using the media to promote human rights and civil society. That led her to pursue a Media, Communications and International Journalism MSc at the University of Glasgow. In this programme, she prepared herself to be a contemporary political reporter, honing and polishing her critical thinking and editorial skills as a writer.

“The university’s journalism programme showed the role of modern media in the construction of public understanding. It helped me comprehend how western media frames its coverage of the developing world,” Ritthikarn says.

Students like Ritthikarn discover more powerful aspects of the fourth estate in their programme. Vested interests, from the right and left, can sway an editor’s decision whether or not to cover certain events and in turn, influence public opinion. But news agencies can just as well give voice to the voiceless, from marginalised groups in third world countries or invisible victims of discrimination and violence.

Courses like the Media, Communications and International Journalism MSc expose students to these intricacies through its hands-on approach. For Ritthikarn, her two-month summer internship at BK Magazine taught her to become competent in practical magazine journalism. That includes copywriting, researching the audience, proofreading and digital photography.

The University of Glasgow offers a wide array of programmes that allow students to explore their interest and passion in the communication field: Digital Society MSc, Media, Culture & Society MSc, Media, Communications and International Journalism MSc and Political Communication MSc, as well as an Environment, Culture & Communication MLitt at the Dumfries Campus in southern Scotland. All programmes ensure students gain a deep understanding on how their sub-discipline works and how they can apply what they learn to a wide range of opportunities within the labour market.


At the same time, students have the perfect setting for future media and communication experts to thrive. Step into the Glasgow University Media Group and you’ll discover staff and students pursuing innovative sociological research which examines the impact of media content on public understanding and belief.

Previous research includes content analysis and media focus groups. Its methodologies have been applied across different fields of social sciences and by researchers in areas such as health behaviour, mental health, discrimination, climate change and other areas of social policy.

At the Social and Digital Change Group, research themes focus on the connections between contemporary digital and social worlds. This includes questions about how people can access the processes of knowledge production in media, science, and cultural domains and how transparent knowledge production is.

Glasgow is also a hub for the media industry in Scotland. The country houses the headquarters of BBC Scotland, STV and a wide range of major press titles like The Herald and The Daily Record.

The University of Glasgow ranks among the top 100 universities in the QS World University Rankings 2023 and sits among the top 100 for Communication and Media Studies (QS World University Ranking By Subject 2022). Likewise, the research institution has been named the Scottish University of the Year in The Times and The Sunday Times Good University Guide 2022.

Look beyond these rankings, and you’ll discover a diverse student community and faculty from over 140 countries. You’ll get to experience what it’s like to address global issues by discussing them in a multicultural setting.

Brandesova can attest to this. “It’s no secret that the University of Glasgow has a fantastic academic reputation and high-quality research recognised internationally, but that was only one part of my decision to study there,” she says. “I wanted to experience an open, supportive but thought-provoking environment and the university ticked all the boxes. The University of Glasgow also has a vibrant international community and I knew I would feel at home.”

Find out more about Media & Communications postgraduate programmes at the University of Glasgow, and learn how you can forge a critical lens on the power of media and communications.

International Conference on Communications and Media Studies 

4th Edition COMMS | 27-28 April 2023 | London, United Kingdom.

Discover the power of the media at a World Top 100 university.

Visit………………https://communications-conferences.sciencefather.com

#MediaEthics 

#AlternativeSocialMedia 

#MediaDisasterCoverage