The Importance of Science Communication

Science communication

The phenomenon of science communication can be studied from different sides of the chain of knowledge transfer: first, from the position of scientists (the "source"); the population (their "recipient"); and the media, science journalists, and communicators working in science organizations and universities (the "transmitters").

Nowadays, interest is growing on both fronts, science becomes an increasingly complex and expensive industry, and on the other, the role of society as a “customer” and “sponsor” of research forms a clear demand for an understandable and accessible description of science.

Therefore, the term “science communication” is now more often used than “popularization”, since the active role of all participants in this process is recognized.

Making science understandable to the public can remove the existing disorientation in society and bring confidence in the future. Therefore, science simply must be open, understandable, and accessible to the masses, rather than hiding behind the doors of offices and university auditoriums. Science needs to be communicated with everyone in an understandable and accessible language.

Many scientists already use accessible methods to communicate. Novelties in medicine and viruses, new materials and environmental problems, digitalization of the environment, space exploration - scientists are already telling people gathered in everyday settings about all this and much more.

International Conference on Communications and Media Studies 1st Edition COMMS | 23-24 Jan 2023 | Delhi, India The Importance of Science Communication Visit: ………https://communications-conferences.sciencefather.com #MediaEthics #AlternativeSocialMedia #MediaDisasterCoverage #SportsandMedia