Media in the Digital Age
The dramatic changes in the technology of mass communications should be brought in line with the larger goals of humanity and a more humane society.
Digital media is increasingly taking over our lives—whether it is social media, digital classrooms or Over the Top (OTT) platforms like Netflix. Even the World Cup is being transmitted not only by TV but also through various apps.
Younger people today have a passionate relationship with their mobiles, giving us time only between the loading of their screens. Along with the rise of digital media, we also have the rise of powerful digital platforms that increasingly determine how we get our news and entertainment while also becoming among the biggest monopolies in the world.
While these digital platforms, such as Google and Facebook/Meta, are often called social media, differentiating them from media, we need to recognize that they are very much a part of the larger media landscape today. Calling them social media differentiates them from older media but only as a new media segment. It can therefore hide in what way the new digital media is similar to older media.
As a Marxist, the key question is how does media earn its revenue? And the answer to both the new social media and the older forms of media is that they have the same revenue model: advertisements! We then need to examine how the new digital platforms have created their monopoly in media and the change it has made to the structure of media.
International Conference on Communications and Media Studies
1st Edition COMMS | 23-24 Jan 2023 | Delhi, India
Media in the Digital Age
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