Sunday, April 23, 2023

Nuances of news and media



Both Journalism and mass media are different means of dissemination of information. Well, in a longitudinal spectrum, one comes before the other. It is said that journalism is the first draft of history. If mass media is the activity of dispersing news, journalism is concerned with collection and dissemination of news through the print media as well as the electronic media. This involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items. Journalism includes investigating, analysing and reporting local as well as world events, trends, current affairs, and so on.

Journalism is more about informing people about something meaningful. It is more predictable in its approach in which the emphasis is on information and facts. But on the other hand, as the name suggests, mass media is all about disseminating information to the masses at local, national or international levels with or without a necessary intent. Journalism gravitates towards news reporting for newspapers, magazines or television, while mass media involves journalism too. There’s a difference between the two as mass media is not a part of journalism but journalism is a part of mass media. There are the whole lot of things in mass media like radio jockeying, anchoring, content writing, disc jockey, video jockey, photography, cinematography, direction, scripting, advertising, corporate communications and so on.
Simply put, mass communication is about relaying information to the general public in mass at one specific time, whereas journalism is about conveying information on different topics to the literate public on different occasions.


Course Content

Normally, it is a three year course spread across 6 semesters. In the first semester, you will study about introduction to communication, media and journalism, Indian social system followed by the theory of communication, applications of computer in media, state politic and constitution and writing for media. In third semester the course content will include the media laws and ethics, media management, folk media and cyber media. Fourth semester will be about the development and communication, design and graphics, fundamentals of economics an Indian economy and national and international affairs. In the fifth semester, you will study about the introduction of public relations and advertising, tribal communication, communication research. In the last semester the focus will be on radio and television journalism and value education.

Bachelors of Mass media is also a 3 year course spread across 6 consecutive semesters. In the first semester you will study about effective communication skills, fundamentals of mass communication, introduction to computers, introduction to sociology and economics. In the second semester you will study about political concepts and Indian political systems, principles of marketing, principle of management and introduction of literature in English. In third semester the course content will be only be focusing on the introduction of advertising, journalism, public relations, media studies, culture studies and creative writing. In the fourth semester you will study mass media research, organisational behaviour, understanding cinema, radio and television, advance computers, print production and photography and advertising. In the fifth semester, you will study about advertising in contemporary society, copywriting, brand building, reporting, media planning, niche and magazine journalism, and consumer behaviour. In the last semester you will be studying the advertising and marketing research, legal environment and advertising ethics, contemporary issues, journalism, press laws and ethics, broadcast journalism and internet issue in the global media.
To summarise, Journalism mainly involves the components of political science, economics, communication theory, history of journalism and research methodology. It aims to acquaint students with the social facts, theoretical frameworks and role of the media as a mediating agency.Journalism is a more focussed study dealing with collection of information, sifting through it and researching. BJMC course helps you to acquire theoretical and practical information on various areas related to journalism and mass communication. Bachelors in Mass Media is a broader field focussed on socio political and legal environment and its impact on media and includes a fusion of photography, filmmaking, journalism, advertising, public relations, content writing, etc.
Institute Scape :
* Lady Shri Ram College for Women, University of Delhi offering an Hons program in Journalism.
* Delhi College of Arts and Commerce, University of Delhi offering Hons program in Journalism.
* Madras Christian College, offering BA Journalism
* International Institute of Media and Communication, Kolkata
* School of Communication, Manipal university,offering Bachelor of Arts in Journalism and Communication),
* Amity School of Communications, offering Bachelor of Journalism and Mass Communication.
* Ramnarain Ruia College, University of Mumbai, offering Bachelor of Mass Media (BMM) Indraprastha College for Women, University of Delhi, offering Bachelor in Mass Media and Mass Communication
* KC College of Arts, Science and Commerce, University of Mumbai, offering Bachelor of Mass Media
* Department of Media Studies, Christ University, Bangalore offering BA in Journalism, Psychology, English and BA in Communication & Media, English, Psychology.


4th Edition COMMS | 27-28 April 2023 | London, United Kingdom.

 Nuances of news and media 


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