International Conference on Communications and Media Studies

Monday, January 9, 2023

Social Media Storms

The social media storm that cost Credit Suisse billions in assets could happen again. Swiss banks are largely on their own when dealing with such cases.

It is too early to breathe a sigh of relief just yet. First, it is not clear how many Credit Suisse customers withdrew their money since then and how much the shock of the fall is still lingering. Observers warn this case is unlikely to be an isolated one.

There are, however, no guidelines from the supervisory authority on how banks should prevent potential liquidity risks. At the same time, Finma says that it is up to market participants to defend their own reputation, which means that in the fight against potentially harmful social media posts, financial firms are essentially on their own.

Communications departments are finding themselves on the front lines, but the importance of social media must also be understood by senior management. From a corporate perspective, social media and online platforms need to be taken just as seriously as traditional media, Haller says.

Her experience in the field includes heading Credit Suisse's communications department for a year and a half until the end of 2015, as well as stints at industrial groups ABB and Siemens. Dynamics has no mandate from Credit Suisse.

International Conference on Communications and Media Studies

1st Edition COMMS | 23-24 Jan 2023 | Delhi, India

Social Media Storms

Visit:……………https://communications-conferences.sciencefather.com

Friday, January 6, 2023

Customer Communication

Call centers are having trouble meeting consumer expectations, and they're also challenging for enterprises to sustain amid a shortage of workers and rising labor costs. Since the start of the pandemic, call center analytics firm CallMiner estimates that customer wait times have tripled and that customer service employee turnover has soared from around 50% to as much as 300% in some businesses.

Businesses understand that the solution lies in a shift toward digital communications and AI. In fact, 95% of enterprises surveyed by Replicant and Demand Metric said they're either currently using AI or plan to implement it in their contact centers during the coming year.

According to research by Gartner, Inc., only 1.6% of call center interactions are currently automated. However, that number is predicted to climb to 10% by 2026—saving call centers approximately $80 billion a year in labor costs. The coming year will be key for this digital transformation.

International Conference on Communications and Media Studies

1st Edition COMMS | 23-24 Jan 2023 | Delhi, India

Customer Communication

Visit:…………https://communications-conferences.sciencefather.com

Client Communications

Even after the years-long global health crisis catapulted professional communications into the digital sphere, 39% of firms still don’t use social media to promote their practice and 44% don’t engage in any email marketing, while just 35% use digital advertising tactics and 32% produce multimedia content.

And those that are leveraging digital tools are often doing it wrong, according to industry experts.

While three-quarters of respondents communicate with clients at least once a month and 39% said they’re in contact multiple times a month, FMG Chief Marketing and Experience Officer Susan Theder said that may still be insufficient to really engage with a client. She pointed to a recent study by advisor technology firm YCharts that found almost 70% of investors feel their advisors do not touch base with them frequently. A significant portion of clients in that survey felt their advisors communications were "very" infrequent.

While three-quarters of respondents communicate with clients at least once a month and 39% said they’re in contact multiple times a month, FMG Chief Marketing and Experience Officer Susan Theder said that may still be insufficient to really engage with a client. She pointed to a recent study by advisor technology firm YCharts that found almost 70% of investors feel their advisors do not touch base with them frequently. A significant portion of clients in that survey felt their advisors communications were "very" infrequent.

International Conference on Communications and Media Studies

1st Edition COMMS | 23-24 Jan 2023 | Delhi, India

Client Communications

Visit:………https://communications-conferences.sciencefather.com

Thursday, January 5, 2023

Media Literacy

Media literacy empowers people to make informed decisions and be active citizens but has become challenging due to the quick spread of misinformation on social media.

Indiana University experts are available to discuss the importance of media literacy, how to find credible sources and the role of media literacy in the midterm elections.

Media and elections, media and gender/race/socioeconomic status, media and democracy, media images, information processing, politics and media, journalism, media literacy, media and society.

International Conference on Communications and Media Studies

1st Edition COMMS | 23-24 Jan 2023 | Delhi, India

Media Literacy

Visit:……https://communications-conferences.sciencefather.com

Visit:…https://communications-conferences.sciencefather.com

Wednesday, January 4, 2023

Public Communication in the Time of COVID-19

This collection, public communication to examine how the pandemic has impacted specific areas of scholarship within the communication discipline. Contributors begin each chapter by acknowledging the parameters of their sub-discipline and then discussing key elements being affected by the pandemic and pandemic responses. Viewing the pandemic through the eyes of their sub -disciplines, contributors offer unique insights on the effects of the pandemic upon human communication in their specific area of focus, examining how the pandemic will continue to affect the teaching of their subject areas and providing suggestions for future research. Sub-disciplines represented in this collection include digital rhetoric, journalism & mass communication, free speech, public relations, sports communication, public address, health communication, spiritual communication, and popular culture. Scholars of communication, media studies, and education will find this book particularly useful.

International Conference on Communications and Media Studies

1st Edition COMMS | 23-24 Jan 2023 | Delhi, India

Public Communication in the Time of COVID-19

Tuesday, January 3, 2023

Media in the Digital Age

The dramatic changes in the technology of mass communications should be brought in line with the larger goals of humanity and a more humane society.

Digital media is increasingly taking over our lives—whether it is social media, digital classrooms or Over the Top (OTT) platforms like Netflix. Even the World Cup is being transmitted not only by TV but also through various apps.

Younger people today have a passionate relationship with their mobiles, giving us time only between the loading of their screens. Along with the rise of digital media, we also have the rise of powerful digital platforms that increasingly determine how we get our news and entertainment while also becoming among the biggest monopolies in the world.

While these digital platforms, such as Google and Facebook/Meta, are often called social media, differentiating them from media, we need to recognize that they are very much a part of the larger media landscape today. Calling them social media differentiates them from older media but only as a new media segment. It can therefore hide in what way the new digital media is similar to older media.

As a Marxist, the key question is how does media earn its revenue? And the answer to both the new social media and the older forms of media is that they have the same revenue model: advertisements! We then need to examine how the new digital platforms have created their monopoly in media and the change it has made to the structure of media.

International Conference on Communications and Media Studies

1st Edition COMMS | 23-24 Jan 2023 | Delhi, India

Media in the Digital Age

Visit: ……https://communications-conferences.sciencefather.com